What is Ad Tracking?
Ad Tracking is the process by which companies track the effectiveness
of advertisements. Ad
Tracking is also called post-testing or ad effectiveness tracking. Ad Tracking
includes taking periodic measurements of the impact of an advertising campaign.
Purpose of Ad Tracking
Ad Tracking is used to estimate the return on
investment (ROI) of advertising, and to refine advertising. Ad
Tracking helps companies improve campaigns or delete others that are
Ad Tracking Measures
- Top of Mind Awareness
- Aided and Unaided Message Recall
- Aided and Unaided Advertising Awareness
- Aided and Unaided Brand Awareness
- Market Segment Characteristics
- Brand Trial
- Brand Image
How Can You Track Your Advertising? Persuadable Research Is The Answer.
Persuadable Research Corporation can help you monitor the effectiveness of your
ads, and help you obtain the right information to aid in making the best advertising
decisions. Contact the Persuadable Research Corporation to track your next ad campaign to get the
most from your advertising dollars.