October 2015 - Persuadable Research Corporation

Pre/Post-Awareness Case Study

Measuring Awareness, Trial & Usage   CHALLENGES A company with multiple regional brands was looking to measure awareness, trial, usage, and campaign effectiveness among heavy users within the category. Uncover changes in “top of mind” (TOM) and aided recall, ad recall, changes in purchase behavior, and future purchase intent Determine if re-positioning efforts were getting

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