Monthly Archives: March 2016

What is Market Research?

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Market Research and its Primary Goal Market Research is the gathering, analyzing, and interpreting of information about the marketplace: your competitors, consumer preferences and behaviors, products/services, and tactics. The primary goal of market research is to provide insight to companies like yours, to solve marketing dilemmas. Whether it’s bringing a new product to market, or…

Enter to Win this Month’s Book Give-Away!

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Are you curious about the future of technology and the global economy?  Let us send you a FREE Copy of The Industries of the Future by Alec Ross! It’s that time of year again! The Persuadable’s Book Give-Away has made its rounds and is back once again for another go. We will choose 10 lucky folks…

New Product Development

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New product development research is part of the process of taking an idea and turning it into a reality – a product or service which can be offered on the open market. This process allows a company to study a category, identify what consumers really want, evaluate opportunities for new products or services, and build…

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