Monthly Archives: September 2016

Tools of the Trade for Consumer Research

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Every craft has its tools of the trade. Chefs have knives. Carpenters have chisels. Surgeons have scalpels.  Twitter posters have thumbs. The field of consumer research is no different. There is an array of tools marketers use to uncover consumer insights: everything from one-on-one, man-on-the-street interviews to massive Quant studies. No single approach is right…

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