“Persuadable Research has been a consistent and highly valued partner, providing a variety of solutions, both big and small, to the disparate challenges that arise with a multi-brand portfolio. Over the years, they have helped us identify great opportunities and make informed decisions with our products, packaging, and portfolio.”
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There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.