July 2017 - Persuadable Research Corporation

By Nicolas Genin from Paris, France (66ème Festival de Venise (Mostra)) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Avoiding the 7 Deadly Sins

Did you know there is an ominous correlation between the number of Americans who drown each year and the number of films Nicolas Cage appears in? Obviously, these two facts are completely unrelated. Their relationship is what’s called a “spurious correlation” and is just one of many data misinterpretation traps that researchers and analysts must be careful to avoid.

Continue Reading

Rocket Powered Insights

Not every business question requires a large, sweeping research study. Sometimes, insight comes from simple answers. Rocket Powered Insights offer brand marketers a fast, affordable market research option focused on answering a critical question in days, not weeks. This solution is ideal for marketers and entrepreneurs who need data quickly to make informed decisions now. This

Continue Reading