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Jason Pellegrini, CEO, Quantum Health

“I’ve worked with many research agencies over the years. Persuadable Research’s robust processes were evident at every stage of project execution. Our experience and engagement with their research team was the best.”

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Sarah Adler Remy, Senior Consultant, Susan B. Levy Consulting

“Based on the research, we tweaked our messages and changed our packaging, which made a huge difference. We are so pleased. Sales are up double-digits in most accounts!”

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The History of Market Research (Infographic)

Persuadable Research has stayed at the cusp of the latest innovations in market research. Check out our Services page to learn about all of the methods we use to help brands succeed in the marketplace.  

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Market Research

What is Market Research?

Market Research and its Primary Goal Market Research is the gathering, analyzing, and interpreting of information about the marketplace: your competitors, consumer preferences and behaviors, products/services, and tactics. The primary goal of market research is to provide insight to companies like yours, to solve marketing dilemmas. Whether it’s bringing a new product to market, or

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Enter to Win this Month’s Book Give-Away!

Are you curious about the future of technology and the global economy?  Let us send you a FREE Copy of The Industries of the Future by Alec Ross! It’s that time of year again! The Persuadable’s Book Give-Away has made its rounds and is back once again for another go. We will choose 10 lucky folks

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New Product Development

New Product Development

New product development research is part of the process of taking an idea and turning it into a reality – a product or service which can be offered on the open market. This process allows a company to study a category, identify what consumers really want, evaluate opportunities for new products or services, and build

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Happy Valentine's Day

Roses are Red, Violets are Blue…We Love Research, How about You?

Love and romance, chocolate and flowers… These are all things associated with Valentine’s Day as we know it today. However, the journey to this point was filled with heartache, conflict, and was once celebrated on an entirely different day. Being that we’re crazy about market research, we figured what better way to truly understand Valentine’s

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Pre/Post-Awareness Case Study

Measuring Awareness, Trial & Usage   CHALLENGES A company with multiple regional brands was looking to measure awareness, trial, usage, and campaign effectiveness among heavy users within the category. Uncover changes in “top of mind” (TOM) and aided recall, ad recall, changes in purchase behavior, and future purchase intent Determine if re-positioning efforts were getting

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New Product, New Category AA&U

Challenges Troy Healthcare uncovered a new technology with the potential to bring relief to consumers suffering a potentially debilitating condition. They needed to understand the migraine category completely. Who are the sufferers? What is the nature of the suffering? Are they open to new ideas? How much would they pay for a new product? Insights

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Market Research

Market Research

Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies

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