|June 27, 2015||Comments Closed|
How receptive are moms to suppositories as a form of medication, given the risk of overdosing and the side effects associated with it? Does it have more appeal among special cases, where children would not ingest the entire dosage?
The challenge was to understand the awareness, usage and acceptance of suppositories among moms.
Our research identified product attributes that were most important to the consumers and recommended a focus on these attributes to widen the appeal of the brand and move it out of its current niche positioning.