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Monistat Tracking Case Study

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Measuring the Impact of Media Spending CHALLENGES In 2012, Insight Pharmaceuticals acquired the Monistat brand, which had retained its position as a category leader, despite several years with minimal marketing support. Insight Pharma needed to revive the brand to increase sales.  Specifically: ♦    Monitor how responsive the brand was to media spending ♦    Understand which…

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