Meet Team Persuadables
We are on a quest to help marketers and brand managers identify their Persuadables and make informed business decisions which increase sales results.
President & CEO
Charles started his post-college career at Power Media Corporation (which would later evolve into Persuadable Research Corporation) in 1999 in business development. Armed with little more than a phone book and a niche marketing research study focused on habitual media behaviors, he charged into the world of advertising agencies and marketers.
As we built relationships with marketers and advertising agencies, we received requests to go beyond researching media behaviors by defining Persuadables and understanding their relationships with brands. In 2004, Charles was promoted to VP of Sales and led our evolution into a full-service marketing research company, tripling the business in 5 years.
In 2012, Charles prepared a business plan and struck a deal to buy Persuadable Research. On January 1st, 2013, he took the reigns as President & CEO of the company. Charles loves people and takes great pride in watching the PRC team pull together to exceed expectations. He thrives on happy clients and insights that clearly reveal a path forward for brands. Prime Directive: "Do the right thing for the research, for the client, and for us. In that order."
- Convinced Townes Winston Osborn to marry him.
- BA Western Carolina University in English Literature (Summa Cum Laude)
- 2014 AHRMA Sound of Singles 2 National Road Racing Champion
- Martian Marathon
- Tough Mudder Michigan
- Olathe 1/2 Marathon 2x
- Crim 10 Mile ('10-16)
Director of Operations
Chestia has been the Director of the Operations since 2006 and oversees everything pertaining to our Research Project Managers and Analysts. She also establishes and maintains solid relationships with our list partners, who provide sample for our quantitative and qualitative research studies.
Chestia is a strong leader. During her tenure at Persuadable Research, the Operations department has grown and evolved. As our projects have expanded in scope and complexity, Operations has had to adapt, develop new processes, and standardize their procedures. As new research opportunities have presented themselves, Ches has led our Operations team in navigating these new challenges.
Ches has a genuine love for learning, and enjoys the challenge of mastering new skills. She loves fishing, music and photography, as well as spending time with her family (two daughters, one son-in-law, six grandchildren and the joy of her life... three great-grandsons!)
She says, "I've found that if you love life, life will love you back... so I am loving and living life to the fullest!!"
Bruce brings a "client-side" perspective to the table, as he owned and operated small businesses for 25 years before joining Persuadable Research in 2009. Understanding a brand's challenges and business issues from this vantage point has proven to be invaluable in assisting clients of all sizes, and in every business category that one can imagine.
Bruce graduated from Georgia State University in Atlanta, with a BBA / Accounting. The school, established in 1913, started its football program in 2010. As a founding, season ticket holder, Bruce can be found at every home game, and a few road games as well. Go Panthers!!!
When not at work, or attending a GSU football game, Bruce enjoys a variety of activities. As a competitive person, he loves matching wits with skilled poker players and participating in casino events throughout the Eastern U.S. Bruce also enjoys boating, fishing, and the outdoors, in general.
Director of Finance & Marketing
Julie has been with Persuadable Research since 2012. She has a BA in Business Administration & Finance and has served in a variety of administrative, financial & marketing roles throughout her career, in both the non-profit and for-profit sectors.
As Director of Finance & Marketing, she keeps her eye on the bottom line, as well as ensuring PRC's public presence stays current and relevant. Her most recent gigantic task was managing Persuadable Research's website transition to a "mobile-ready" platform. As strategic thinker and outside-the-box problem solver, the most motivating words for Julie are, "It can't be done."
Julie lives in Michigan with her husband & college sweetheart, Steve. When she is not at Persuadable Research, she serves in her church as an ordained Elder. She is a "coffee snob," enjoys home renovation, landscaping and making music with her favorite people (her family). Julie loves cooking, camping, cats, and alliteration. She hates iced tea, olives, bad coffee and bad music. She wants to be a storm chaser when she grows up.
Julie's motto: "If it's going to be funny later... it might as well be funny now."
Pradnya joined the team at Persuadable Research in 2010 and serves as our Insights Director. She holds an MBA in Marketing, as well as a BS in Electronics, from the University of Pune in India.
Pradnya is a research enthusiast and loves to dig for insights, the "golden nuggets" hidden within vast datasets. (She is "allergic" to data dumps and large presentations!) Her experience is cross-cultural, spanning continents (Asia and USA) and includes various categories such as OTC, CPG, food, financials etc. She has worked extensively with both new and established brands (Proctor & Gamble, Unilever India), and has experience with different types of research, touching all aspects of a brand lifecycle, such as concept testing; product testing; brand tracking; and attitude, awareness and usage studies
Pradnya believes in partnering with clients to provide strategic guidance. Spending "quality time" with the data helps her to discern the trends and glean crucial insights. She is a strong problem solver and demonstrates the ability to think strategically and communicate objectively - not just research results, but the business implications and the impact of insights on overall business strategy.
In her free time, she loves traveling, watching movies or doing yoga. "There is nothing like hot yoga in the winter!!" She is also hoping to run in her first 5K very soon. Pradnya believes in supporting small companies & artists around the world who make handmade creations. She lives in New Jersey with her husband and daughter.
Senior Research Director
Julie has over 15 years of marketing research experience in a variety of industries, including telecommunications, financial services and consumer packaged goods. Since childhood, she has always been interested in why people buy the products they buy, so her work really fulfills that curiosity!
Julie enjoy all types of research projects, especially advertising concept tests, advertising tracking, and category awareness and usage studies. These studies represent different phases in the marketing cycle of a brand and they are equally important and fun to manage. As Senior Research Director, she enjoys the privilege of training new Research Project Managers and helping them get a great start at Persuadable Research.
She has a B.A. in business administration from Rhodes College in Memphis, TN (recently named the most beautiful college in the U.S. by the Princeton Review!). Julie's hobbies include gourmet cooking, world travel, and scuba diving. She married her high-school sweetheart, lives in Tennessee, and hopes to retire someday to the Caribbean.
Sharon joined the team at Persuadable Research in 2008 with more than 25 years of industry experience. She started her research career in college as a part-time telephone interviewer, worked her way up to supervisor, then project manager. Eventually, Sharon became a computer programmer and advanced to being the General Manager of a full-service research firm.
In addition to being a Research Project Manager, Sharon is our Quality Control Manager. Her very favorite thing is programming. She loves to make our surveys do what they're supposed to do, and troubleshoot when they don't. In her own words, Sharon's favorite things about Persuadable Research include, "Company integrity; happy, friendly, funny co-workers; and super nice clients!"
Sharon is married and lives in the wilds of California. She has 2 kids, 4 grandkids, 27 chickens, five 200 lb. dogs, Captain Jack (the 6 lb. wonder-dog), and lots of other farm animals. Visiting the "world's largest yard sale" is on her bucket list, along with climbing Everest, of course.
Research Project Manager
Charlotte joined Persuadable Research in 2014 as a Research Project Manager. She holds a BA degree from Howard University and an MBA in Marketing from University of Illinois at Chicago. Prior to joining the team at Persuadable Research, Charlotte spent 10 years as a freelance qualitative research consultant. She also spent several years working for Allstate, CNA and Zurich in underwriting, product development, marketing strategy and marketing research.
Charlotte is a RIVA-trained moderator with a deep background in qualitative research in a variety of industries, including: automotive, pharmaceutical, political, CPG, retail, and non-profit organizations. Her qualitative skills include conducting traditional and online focus groups, one-on-one interviews, diads/triads and ethnographies.
Charlotte has a passion for reading, evidenced by the fact that she is in two book clubs! In her spare time, she loves to go for walks and enjoy nature. She dreams of having a beautiful flower garden, but that enthusiasm usually only lasts until June, when she forgets to water.
Charlotte lives in Chicago, met her husband at church, and has been married over 25 years. They have one son. The Bandeles love to travel as a family, and have been tasked by their son to travel to all of the continents by the time he finishes high school.
Research Project Manager
Erika has been working as a Research Project Manager at Persuadable Research since 2013. Prior to working in research, she spent ten years at Verizon as a Financial Analyst, reporting and planning both revenue and expenses. As a self-proclaimed "Excel Nerd", Erika enjoys creating worksheets and never tires of organizing and analyzing data. As a Research Project Manager, she loves helping clients find answers to their unique questions.
Erika graduated from The University of Georgia with a BBA in International Business. In addition to her degree, she left UGA will a passion for college football and the love of her life, her husband. They have been married since 2002 and have three sons: twin boys, and an angel in heaven. When Erika is not working or shuttling her kids around town, she enjoys running, reading, and baking.
Research Project Manager
Born and bred in small town Haines, Alaska, Carl has been braving the wilds of market research since 2011. Before lending his talents to Persuadable Research Corporation, he held multiple positions with Quick Test / Heakin Research, including mall intercept research facility manager and research project manager.
Coming into market research with a background in retail management, Carl particularly enjoys gaining insight into consumer behavior and purchase motivation. He lives in Oregon with wife Emma, son Leo, Yeti the white dog and Django the tabby cat. Carl and Emma are expecting another son and Leo can't wait to be a big brother.
When he isn't poring over data, Carl enjoys hiking in the beautiful Pacific Northwest with his family, drawing, playing disc golf and making music (Carl is a multi-instrumentalist and vocalist who began performing on the public stage at age two). Carl and Emma are proud alumni of the University of Oregon. Go Ducks!