Meet Team Persuadables
We are on a quest to help marketers and brand managers identify their Persuadables and make informed business decisions which increase sales results.
President & CEO
Charles started his post-college career at Power Media Corporation (which would later evolve into Persuadable Research Corporation) in 1999 in business development. Armed with little more than a phone book and a niche marketing research study focused on habitual media behaviors, he charged into the world of advertising agencies and marketers.
As we built relationships with marketers and advertising agencies, we received requests to go beyond researching media behaviors by defining Persuadables and understanding their relationships with brands. In 2004, Charles was promoted to VP of Sales and led our evolution into a full-service marketing research company, tripling the business in 5 years.
In 2012, Charles prepared a business plan and struck a deal to buy Persuadable Research. On January 1st, 2013, he took the reigns as President & CEO of the company. Charles loves people and takes great pride in watching the PRC team pull together to exceed expectations. He thrives on happy clients and insights that clearly reveal a path forward for brands. Prime Directive: "Do the right thing for the research, for the client, and for us. In that order."
- Convinced Townes Winston Osborn to marry him.
- BA Western Carolina University in English Literature (Summa Cum Laude)
- 2014 AHRMA Sound of Singles 2 National Road Racing Champion
- Martian Marathon
- Tough Mudder Michigan
- Olathe 1/2 Marathon 2x
- Crim 10 Mile ('10-16)
Pradnya joined the team at Persuadable Research in 2010 and serves as our Insights Director. She holds an MBA in Marketing, as well as a BS in Electronics, from the University of Pune in India.
Pradnya is a research enthusiast and loves to dig for insights, the "golden nuggets" hidden within vast datasets. (She is "allergic" to data dumps and large presentations!) Her experience is cross-cultural, spanning continents (Asia and USA) and includes various categories such as OTC, CPG, food, financials etc. She has worked extensively with both new and established brands (Proctor & Gamble, Unilever India), and has experience with different types of research, touching all aspects of a brand lifecycle, such as concept testing; product testing; brand tracking; and attitude, awareness and usage studies
Pradnya believes in partnering with clients to provide strategic guidance. Spending "quality time" with the data helps her to discern the trends and glean crucial insights. She is a strong problem solver and demonstrates the ability to think strategically and communicate objectively - not just research results, but the business implications and the impact of insights on overall business strategy.
In her free time, she loves traveling, watching movies or doing yoga. "There is nothing like hot yoga in the winter!!" She is also hoping to run in her first 5K very soon. Pradnya believes in supporting small companies & artists around the world who make handmade creations. She lives in New Jersey with her husband and daughter.
Senior Research Director
Julie has over 15 years of marketing research experience in a variety of industries, including telecommunications, financial services and consumer packaged goods. Since childhood, she has always been interested in why people buy the products they buy, so her work really fulfills that curiosity!
Julie enjoy all types of research projects, especially advertising concept tests, advertising tracking, and category awareness and usage studies. These studies represent different phases in the marketing cycle of a brand and they are equally important and fun to manage. As Senior Research Director, she enjoys the privilege of training new Research Project Managers and helping them get a great start at Persuadable Research.
She has a B.A. in business administration from Rhodes College in Memphis, TN (recently named the most beautiful college in the U.S. by the Princeton Review!). Julie's hobbies include gourmet cooking, world travel, and scuba diving. She married her high-school sweetheart, lives in Tennessee, and hopes to retire someday to the Caribbean.
Sharon joined the team at Persuadable Research in 2008 with more than 25 years of industry experience. She started her research career in college as a part-time telephone interviewer, worked her way up to supervisor, then project manager. Eventually, Sharon became a computer programmer and advanced to being the General Manager of a full-service research firm.
In addition to being a Research Project Manager, Sharon is our Quality Control Manager. Her very favorite thing is programming. She loves to make our surveys do what they're supposed to do, and troubleshoot when they don't. In her own words, Sharon's favorite things about Persuadable Research include, "Company integrity; happy, friendly, funny co-workers; and super nice clients!"
Sharon is married and lives in the wilds of California. She has 2 kids, 4 grandkids, 27 chickens, five 200 lb. dogs, Captain Jack (the 6 lb. wonder-dog), and lots of other farm animals. Visiting the "world's largest yard sale" is on her bucket list, along with climbing Everest, of course.
Director of Finance & Marketing
Julie has been with Persuadable Research since 2012. She has a BA in Business Administration & Finance and has served in a variety of administrative, financial & marketing roles throughout her career, in both the non-profit and for-profit sectors.
As Director of Finance & Marketing, she keeps her eye on the bottom line, as well as ensuring PRC's public presence stays current and relevant. Her most recent gigantic task was managing Persuadable Research's website transition to a "mobile-ready" platform. As strategic thinker and outside-the-box problem solver, the most motivating words for Julie are, "It can't be done."
Julie lives in Michigan with her husband & college sweetheart, Steve. When she is not at Persuadable Research, she serves in her church as an ordained Elder. She is a "coffee snob," enjoys home renovation, landscaping and making music with her favorite people (her family). Julie loves cooking, camping, cats, and alliteration. She hates iced tea, olives, bad coffee and bad music. She wants to be a storm chaser when she grows up.
Julie's motto: "If it's going to be funny later... it might as well be funny now."