01
Watch
INTRO VIDEO
A
About Us

We get to know you and your brands to provide an exceptional research experience.

Our experienced team is responsive and engaged to help craft the right research solution for your particular marketing question. We interact with our clients at every step, attentive to each phase of the research cycle, focused on every detail. We strive to be nimble, efficient and attentive.

Our Persuadables® team uses cutting edge methodologies, including AI-powered research tools, to identify your most important targets and to evaluate your marketing messages, such as product packaging and creative concepts to attract those users to your brand.

02
Our Services

What We Do

Insights impact decisions which impact sales. The Persuadables® collect actionable data you can rely on to give you the marketing advantage you need. We conduct marketing research to identify current and potential users of your Brand and test your creative concepts to optimize their impact on current and potential users of your brand. Save money and time with insights from the Persuadables®. More
Our Clients

Who We Work With

Brand managers, agency planners, and marketing directors partner with us because they know the Persuadables® deliver high quality insights, offer creative research solutions and work with tight timelines and budgets. Our expertise includes everything from food to OTC medications to beauty products to cocktail mixers. More
Our Process

How We Do It

Our Persuadables® team uses cutting edge methodologies, including AI-powered research tools, to identify your most important targets and to evaluate your marketing messages, including product packaging and creative concepts to attract those users to your brand. We get to know you and your business to provide an exceptional research experience. More

See why our clients keep coming back. Our clients stay with us for years and often take us with them when they move to other brands. Learn what you can expect, and how our unique process will provide a deeper look at the data. Our tools help uncover the specific insights you're looking for.

What To Expect
Our clients value our ability to deliver high-quality research while working with tight timelines and budgets.
  • Expertise across a variety of industries and product categories
  • Reliable, collaborative processes
  • Custom solutions for every budget
  • Quantitative and qualitative methodologies
  • Small team structure
  • Responsive service and communication
  • Curious, passionate, and easy to work with
  • Minimizes choke-points
Our responsiveness and customer service are our strongest qualities. We take extra steps that most people with DIY tools couldn’t, and probably wouldn’t, even if they knew how.
  • Using Census Rep Starts to get a better idea of the incidence of a product / condition, etc.
  • Paying close attention to question-order to minimize answer bias.
  • Knowing the type of questions that respondents will answer / allow for the most useful data/response
  • Monitoring the data - watching completes carefully to make sure an actual respondent answers and not a bot
Persuadable Research has been a consistent and highly valued partner,  providing  a variety of solutions, both big and small, to the disparate challenges that arise with a multi-brand portfolio. Over the years, they have helped us identify great opportunities and make informed decisions with our products, packaging, and portfolio.

Renee Grandchamp Davis
Brand Manager, WellSpring Consumer Healthcare

The team at Persuadable Research truly operates as an extension of our internal brand team.

Jona Mancuso
VP of Marketing, Carma Laboratories

I’ve worked with many research agencies over the years. Persuadable Research’s robust processes were evident at every stage of project execution. Our experience and engagement with their research team was the best.

Jason Pellegrini
Quantum Health, CEO

Based on the research, we tweaked our messages and changed our packaging, which made a huge difference. We are so pleased. Sales are up double-digits in most accounts!

Sarah Adler Remy
Susan B. Levy Consulting, Senior Consultant

  Persuadable Research is a valuable strategic partner. Their efforts, insights and actionable research has been invaluable.

Rob Rankin
Clarity Coverdale Fury, Partner & President

The Persuadables team has been invaluable. They find a way to get the answers needed with quality research that does not break the bank. They are more team member than research agency – I can call and discuss ideas or concepts and they help me discover a solution.

Jennifer Moyer
VP of Marketing & Sales, Clarion Brands

Persuadable Research provides incredible value to our brands and to our company through the delivery of thoughtful, actionable insights and data that help us make important business decisions and tell our Brand stories to consumers and retail buyers.

Rob Hasselman
Vice President, Sales & Marketing, WellSpring Consumer Healthcare

Persuadable Research has been our ‘go to’ research partner for several years. We love that they are so responsive. We highly recommend Persuadable as a research partner!

Kate Jones & Julie McPeek
Founders, Provisor Marketing LLC

Persuadable Research played an instrumental role in helping to inform our marketing strategy. They armed us with valuable insights which helped us craft a winning marketing strategy. I highly recommend Persuadable Research.

Anthony J. Cicini
Vice President, Troy Healthcare, LLC

What Sets Us Apart

Methodologies

Methodologies are “tools of the trade”: the different methods we use to uncover and explore data. Persuadable Research can help you determine which methods will be most effective in achieving the insights you’re looking for. We are experienced in, but not limited to: Online Quantitative Surveys, Online Focus Groups, In-Person Focus Groups, In-depth Interviews, In-Home Usage Tests, and Mall Intercepts.

Our Core Strengths

We answer questions, BIG and SMALL, to help brands position for growth. The following areas are where we have the most experience & expertise:
  • Attitude Awareness and Usage
  • Category Habits & Practices
  • Path to Purchase/ Purchase Funnel
  • Due Diligence Brand Explorations
  • Concept Testing (Package, Product, Brand, and Ads)
  • Category Need Gaps
  • Brand Tracking
  • In-home Usage Tests
  • Rocket Powered Surveys / Rocket Powered Insights (custom, fast-turn, and affordable)

Advanced Analytics

Beyond a basic research study, Persuadable Research can provide a deeper look at the data with advanced analytics. These research tools can help uncover the specific insights you’re looking for.

Some of our latest work
Some of Our Latest Work

Case Studies

Rocket Powered Insights–Holiday Parties
Blog Article For Homepage, Case Study, Market Research 17.December.2021

Rocket Powered Insights–Holiday Parties

AAU Informs Portfolio Architecture and Innovation Opportunities to Drive Growth
Blog Article For Homepage, Case Study, Market Research 06.June.2018

AAU Informs Portfolio Architecture and Innovation Opportunities to Drive Growth

A Brand Makeover: Packaging Test
Blog Article For Homepage, Case Study 22.January.2018

A Brand Makeover: Packaging Test

Breaking Out of the “Bermuda Triangle”
Case Study 13.September.2017

Breaking Out of the “Bermuda Triangle”

SEE MORE CLIENTS