Our Services

Every company is really good at some things, but can’t be great at everything. The following survey types are the areas where we have the most experience & expertise. These are the reasons our clients keep coming back.

Attitude, Awareness & Usage Studies (AA&U)
AA&Us are comprehensive studies seeking insights into a particular business category, either products or services. By studying the attitudes, awareness and usage of brands within a competitive set, client brands are able to see where they stand in relation to their competitors and make strategic decisions to improve their position.
Brand Profile Studies
There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. These perceptions help define the position a brand holds in their mind. These perceptions can be changed slowly, with a clear strategy, good marketing and strong insights about where a brand has “permission” to go.
Brand & Category Tracking Studies
Data is important. Data, compiled over time, is critical. It’s one thing to know where your brand is at a specific moment in time, but having multiple data points over a period of months or years, helps illustrate the direction your brand is going, relative to your competitors.
Product Concept Testing (Branded or Blinded)
It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace. Marketing research can be a critical tool in new product development. Concept testing is a fundamental part of this process.
Online Quantitative Surveys
The internet has revolutionized the research world. Researchers now have the ability to talk to hundreds of people more quickly, more efficiently, and with greater engagement than was ever possible using the telephone or a paper survey.
Name Testing
A name test is a basically a concept test, but with a few unique requirements. In most cases, a company has a long list of name options/ideas. Qualitative research can be used as a starting point. Once you’ve narrowed down the list to a handful of legally viable options, quantitative research can show you the strengths/weaknesses of each name.
Advertising Pre-testing (Creative Testing)
Advertising pre-testing is a form of concept testing. Knowing the strengths & weaknesses of your creative execution before you put it in market can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!)
Package Testing
The way a brand presents itself on-shelf is the moment of truth. The variables at play in the consumer’s mind, in the 1-7 seconds they will consider your product, are endless. Package testing is critical in giving your product a fighting chance in this hyper-competitive environment.
Identifying Category Need Gaps
Comparing brands on attributes (in an AAU study, for example) exposes “need gaps” in the marketplace: places where your ideal consumer has an expectation or desire, but where your brand is failing to meet that need or expectation. These comparisons can also expose areas where your competitors may be falling short. This information can help determine your next move.

Beyond a basic research study, Persuadable Research can provide a deeper look at the data with advanced analytics. These research tools can help uncover the specific insights you’re looking for.

Key Driver Analysis
A Key Driver Analysis helps you understand the most important factors influencing your relationship with your customer. It uncovers the key drivers of consumer behavior.
Market Segmentation Study
“Birds of a feather flock together.” Human beings do the same thing. By understanding the “psychographics” of category consumers, in addition to their demographics, we can help you zero in on the consumers who can have the greatest impact on your business.
TURF Analysis
A TURF Analysis is a technique that allows you to determine which combination of services, benefits, flavors, product features, etc. will allow you to appeal to the greatest number of customers.
Factor Analysis
Factor Analysis is a data reduction technique. If you have a huge sample, but are trying to understand just a few variables within that sample, Factor Analysis can help “compress” the data and make it more manageable.
Cluster Analysis
Cluster Analysis is often used as part of a segmentation study. This is a statistical process which attempts to determine which “birds of a feather” are actually flocking together.
Perceptual Map
A Perceptual map is a visual technique that attempts to display the perceptions of consumers on different brands, relative to their competition. This helps a client’s brand understand where they are in the competitive landscape, relative to their competitors.

Methodologies are the “tools of the trade:” the different methods we use to uncover and explore data. Persuadable Research can help you determine which methods will be most effective in achieving the insights you’re looking for.

Online Quantitative Surveys
The internet has revolutionized the research world. Researchers now have the ability to talk to hundreds of people more quickly, more efficiently, and with greater engagement than was ever possible using the telephone or a paper survey.
Online Bulletin Board Focus Groups (BBFG)
A BBFG is a 2-3 day thread-based discussion where 15-20 participants log in each day to answer questions and interact with other participants. The conversation is propelled by a moderator, who designed the discussion guide and asks probing questions over the course of each day. BBFGs are often used as an exploratory tool before launching a broader quantitative study.
Mall Intercept
A Mall Intercept study selects random participants in a shopping mall to try a product, for example, and answer some questions about that product. Mall intercepts are effective for testing concepts or new products.
In-Person Focus Groups
A main-stay of marketing research, In-person focus groups offer the benefit of “face-to-face” conversation and group dynamics, allowing researchers to read the tone, facial expressions and reactions of participants.
In-depth Interview (IDI)
An IDI is a qualitative survey conducted over the phone or in-person, conducted by a trained interviewer. IDIs are open-ended, flowing conversations, with fewer participants. The interviewer goes in with an outline of discussion topics, but uses instinct and experience to guide the conversation to unearth critical insights.
In-Home Usage Test (IHUT)
An IHUT is exactly what it sounds like: a participant takes a product or prototype to their home to sample for a fixed period of time. Sometimes, a pre-interview is conducted to benchmark expectations and category engagement. At the end of the usage period, the participant will interviewed again.
Advertising Pre-Testing and Creative Testing

Pre-testing your advertising/creative allows companies to measure effectiveness, ad recall, and ad comprehension. Knowing the strengths & weaknesses of your creative execution before a large scale launch can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!) Advertising pre-testing is a form of concept testing.  It is…

Attitude, Awareness and Usage Studies (AA&U)

AA&Us are comprehensive studies seeking insights into a particular business category, either products or services.  By studying the attitudes, awareness & usage of brands within a competitive set, client brands are able to see where they stand in relation to their competitors and make strategic decisions to improve their position. Typically, we begin the AA&U…

Brand and Category Tracking Studies

Brand Tracking Case Study Learn how a client of ours used a tracking study to evaluate and increase brand awareness. Read the Case Study Data is important. Data, compiled over time, is critical. It’s one thing to know where your brand is at a specific moment in time, but having multiple data points over a…

Brand Profiling Studies

There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.

Concept Testing

It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace.  Marketing research can be a critical tool in new product development.  Concept testing is a fundamental part of this process. Concept testing can use qualitative research at the front end, as part of the exploratory process, while developing…

Logo Research

A logo can evoke emotions from a consumer; it is a symbol of an entire brand.  When creating an image for your company, a well-crafted logo can help build brand image, corporate identity, brand awareness and ultimately, help your company to succeed in the marketplace. Whether it’s a restaurant, an energy drink, a pair of…

Market Research

Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies…

Segmentation Studies and Cluster Analyses

Market Segmentation Study “Birds of a feather flock together.”  Human beings do the same thing.  Market segmentation involves dividing a broad target market into relevant subgroups that have, or are perceived to have, common needs or interests.  Market segmentation helps an organization to identify and define their optimum target consumer. By understanding the “psychographics” of category consumers,…

Not every business question requires a large, sweeping research study. Sometimes, insight comes from simple answers.

  

Rocket Powered Insights offer brand marketers a fast, affordable market research option focused on answering a critical question in days, not weeks.

This solution is ideal for marketers and entrepreneurs who need data quickly to make informed decisions now.

This isn’t do-it-yourself.  This isn’t an omnibus.  This is a custom, dedicated study among 1,000+ Adults 18+ for marketers who need answers fast.

   

Use Rocket Powered Insights to answer questions like these . . .

  • Which package do people prefer?
  • What percent of consumers shop this category?
  • What’s the demographic profile of people who like my concept? What’s their purchase intent?
  • Have consumers noticed my competitor’s innovation? How many have bought it?

   

Rocket Powered Insights Fundamentals

In order to move this fast, this affordably, and at our standard of quality…the study has to be simple.

  • Respondent target: Adults ages 18+.
    • National geography
    • Minimum 1,000 completes
    • No maximum, but larger sample sizes take longer
  • Survey length: maximum 8 questions (plus 5 standardized demographic questions)
  • Timing: Data tables in 3-7 business days once questions are approved. PowerPoint reports add time and cost.
  • Minimal programming logic (skip patterns, piping responses)
    • Maximum one video
    • Does not include coding of verbatims. Verbatims can be coded for an additional cost.
  • This is our most affordable option. Call 913.385.1700 Ext 302 for a quote!

 

Possible Applications

  • Brand Perceptual
  • Concept/Package Test
  • Ad Perceptual
  • Category Incidence

 

Report Examples