A Key Driver Analysis helps you understand the most important factors influencing your relationship with your customer. It uncovers the key drivers of consumer behavior.

“Birds of a feather flock together.” Human beings do the same thing. By understanding the “psychographics” of category consumers, in addition to their demographics, we can help you zero in on the consumers who can have the greatest impact on your business. We call this ideal target your Persuadables®.

A TURF Analysis is a technique that allows you to determine which combination of services, benefits, flavors, product features, etc. will allow you to appeal to the greatest number of customers.

Factor Analysis is a data reduction technique. If you have a huge sample, but are trying to understand just a few variables within that sample, Factor Analysis can help “compress” the data and make it more manageable.

Cluster Analysis is often used as part of a segmentation study. This is a statistical process which attempts to determine which “birds of a feather” are actually flocking together.

A Perceptual map is a visual technique that attempts to display the perceptions of consumers on different brands, relative to their competition. This helps a client’s brand understand where they are in the competitive landscape, relative to their competitors.