|August 1, 2015||Comments Closed|
“Persuadable Research played an instrumental role in helping to inform our marketing strategy. We were venturing into a new category and needed to understand the fundamental challenges faced by marketers in the space. Their comprehensive approach to our Attitude, Awareness and Usage study gave us clear direction in three critical areas.
“First, they gave us a deeper understanding of the consumers’ experiences and expectations in managing the condition. And as a result, they identified our core target audience for this new product.
“Second, they identified the optimal positioning for the product based on the consumers’ preferences.
“Most importantly, they uncovered supporting evidence which indicated that the optimal positioning would allow us to go with a higher price point than we originally thought.
“As a result, Persuadable Research armed us with valuable insights which helped us craft a winning marketing strategy for our new product.
“If you are considering conducting a market research study for your existing product line or new product launch, I would highly recommend you contact Persuadable Research. The entire staff was an extreme pleasure to work with.”