Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Part 2: Five Methods for Picking a Winner By Susan Frede August 20, 2024 Concept testing measures consumer interest and helps avoid costly mistakes before moving to expensive,…
Read more →Part 1: Six Concept Components By Susan Frede August 12, 2024 A concept is a description of a proposed idea consisting of attributes and benefits stated in meaningful…
Read more →by Susan Frede May 6, 2024 There is a lot of talk in the marketing research industry about using artificial intelligence (AI), specifically Generative AI tools like ChatGPT. …
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