Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Background Persuadable Research primarily conducts consumer research studies for brands, but we routinely do our own internal studies to help us better understand our clients and the categories…
Read more →Background The only thing constant is change! On an internal brainstorming call, we considered the need to modify our sampling process when we target category users. We had…
Read more →So, you’ve got a great product idea and you’re ready to launch on Amazon. Awesome! But before you hit “publish” on that listing, take a step back—because success…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to determine what self-care meant to respondents. In April 2024,…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to find out what self-care meant to respondents. Within that…
Read more →Background In 2023, a private equity company approached us to help them with a due diligence study for a small, premium haircare brand they planned to purchase. The…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our goal was to have a baseline understanding of how Americans interpret the idea…
Read more →By Susan Frede August 20, 2024 Concept testing measures consumer interest and helps avoid costly mistakes before moving to expensive, time-consuming prototype development. Concept testing is usually quantitative…
Read more →By Susan Frede August 12, 2024 A concept is a description of a proposed idea consisting of attributes and benefits stated in meaningful consumer terms. There are generally…
Read more →by Susan Frede May 6, 2024 There is a lot of talk in the marketing research industry about using artificial intelligence (AI), specifically Generative AI tools like ChatGPT. …
Read more →By Susan Frede March 18, 2024 Often when researchers ask consumers to rate the importance of specific product benefits, they will claim everything is important. How does a…
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