Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Tracking Research Tracking research continues to be an important tool in a marketing researcher’s toolbox. It can provide valuable insights into market trends and shifts to help set…
Read more →Guiding Reese Consumer HealthThrough a Pinworm Packaging Redesign Objectives Reese Consumer Health set out to update the packaging for its pinworm treatment product. To support this redesign, they…
Read more →Background Persuadable Research primarily conducts consumer research studies for brands, but we routinely do our own internal studies to help us better understand our clients and the categories…
Read more →Background The only thing constant is change! On an internal brainstorming call, we considered the need to modify our sampling process when we target category users. We had…
Read more →Launching on Amazon? How market research helps you launch smarter. So, you’ve got a great product idea and you’re ready to launch on Amazon. Awesome! But before you…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to determine what self-care meant to respondents. In April 2024,…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to find out what self-care meant to respondents. Within that…
Read more →Background In 2023, a private equity company approached us to help them with a due diligence study for a small, premium haircare brand they planned to purchase. The…
Read more →What is Self-Care? Background In January of 2024, we set out to explore various aspects of self-care. Our goal was to have a baseline understanding of how Americans…
Read more →Part 2: Five Methods for Picking a Winner By Susan Frede August 20, 2024 Concept testing measures consumer interest and helps avoid costly mistakes before moving to expensive,…
Read more →Part 1: Six Concept Components By Susan Frede August 12, 2024 A concept is a description of a proposed idea consisting of attributes and benefits stated in meaningful…
Read more →by Susan Frede May 6, 2024 There is a lot of talk in the marketing research industry about using artificial intelligence (AI), specifically Generative AI tools like ChatGPT. …
Read more →My Consumers Claim Everything is Important… Now what? By Susan Frede March 18, 2024 Often when researchers ask consumers to rate the importance of specific product benefits, they…
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