Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Background Persuadable Research primarily conducts consumer research studies for brands, but we routinely do our own internal studies to help us better understand our clients and the categories…
Read more →Background The only thing constant is change! On an internal brainstorming call, we considered the need to modify our sampling process when we target category users. We had…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to determine what self-care meant to respondents. In April 2024,…
Read more →Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to find out what self-care meant to respondents. Within that…
Read more →What is Self-Care? Background In January of 2024, we set out to explore various aspects of self-care. Our goal was to have a baseline understanding of how Americans…
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