Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
by Susan Frede May 6, 2024 There is a lot of talk in the marketing research industry about using artificial intelligence (AI), specifically Generative AI tools like ChatGPT. …
Read more →My Consumers Claim Everything is Important… Now what? By Susan Frede March 18, 2024 Often when researchers ask consumers to rate the importance of specific product benefits, they…
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