In-Home Usage Test (IHUT) - Persuadable Research Corporation

[vc_row][vc_column][vc_column_text]An In-Home Usage Test (IHUT) is exactly what it sounds like: a participant takes a product or prototype to their home to sample for a fixed period of time.  Sometimes, a pre-interview is conducted to benchmark expectations and category engagement. At the end of the usage period, the participant will be interviewed again.

• Recruitment for IHUTs can occur via an online survey, through a Mall Intercept, or telephone.
• Pre-interviews & post-interviews can be conducted with any one, or a combination, of methodologies.
• This is a great approach for beauty products, food items and electronics. (IF it’s a Ferrari you need tested, contact our CEO. He’ll be happy to handle it personally.)

Weakness & limitations

• We don’t have control over how the participant uses the product.
• We are at the mercy of the participant’s willingness & ability to comply with the IHUT instructions.

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