Perceptual Map - Persuadable Research Corporation

A Perceptual map is a visual technique that attempts to display the perceptions of consumers on different brands, relative to their competition. It is an efficient way of representing different brands within a category on a multidimensional map.  At a glance, one is able to assess the position occupied by a respective brand as compared to other brands, as well as the IDEAL brand.

A Perceptual Map helps a client’s brand understand where they are in the competitive landscape, relative to their competitors.  It shows the “white space” (an area where competition is low or non-existent) where they are credible to go.

A Perceptual Map can:

  • Ascertain if there is any potential for new brand extension
  • Track how the marketing campaigns are impacting the brand’s positioning
  • Investigate the need gaps by examining the difference between the brand and the ideal brand positioning.

If “a picture is worth a thousand words,” call Persuadable Research to incorporate the right visual into your next research study. We’d love to help you write the next chapter of your marketing story.



Click here to read the case study that generated this perceptual map