The following are some of our most common quantitative research approaches. Many research questions don’t fit neatly into one of these. In those cases, we can modify an existing research approach or design a custom approach to address unique business challenges. Reach out to us to discuss your specific research needs.
Understand category/brand landscape & measure performance
Attitude, Awareness, and Usage (AAU)
Studying attitudes, awareness, and usage of brands helps organizations understand how consumers perceive a category and the brands within it. It provides a comprehensive view of the competitive landscape, helping brands assess their current position, identify opportunities for growth, and make more informed strategic decisions to improve their position.
Habits & Practices (H&P)
A habits & practices study is designed to understand what people actually do in a category—their routines, behaviors, decision processes, and context of use. It helps organizations uncover opportunities for innovation as well as develop products, services, and messaging that better align with how consumers actually live and make purchase decisions.
Unmet Needs
The biggest opportunities often live in the gaps that existing solutions fail to address. Research can help uncover the needs, frustrations, and pain points that aren’t fully satisfied by current product/service offerings. This allows organizations to identify white space and focus development on solutions that create greater value for consumers and stronger differentiation in the market.
Brand Equity
There is almost always something special about a brand. The trick is understanding from the consumers’ perspective what makes a brand special or unique. Brand equity research helps organizations understand the perceptions, associations, and emotional connections that shape how consumers view a brand and the value it holds in the market. It provides insight into how a brand compares to competitors and where it has permission to stretch, helping teams build stronger positioning, guide strategy, and drive long-term growth.
Customer Experience
Every interaction shapes how customers judge a brand—and whether they choose to stay or walk away. Measuring the end-to-end customer experience reveals what builds loyalty, what drives churn, and where a brand is winning or falling behind. This is often done in a competitive context to understand how experiences compare to key competitors. Insights from this research help prioritize the improvements that matter most and create experiences that strengthen retention, increase advocacy, and set a brand apart from key competitors.
Advertising Awareness & Effectiveness
Getting an advertising campaign into market is only half the battle. The other half is knowing whether it’s working. It is important to evaluate whether advertising is being noticed, remembered, and influencing the desired consumer response. Advertising awareness and effectiveness research helps organizations understand how well campaigns are driving awareness, recall, and brand impact, assess return on marketing investment, and identify opportunities to optimize future advertising efforts.
Generate, refine, and evaluate specific marketing mix strategies
(product, pricing, place, and promotion)
Concept Testing
Bringing a new product to market is a big investment. Concept testing gathers consumer feedback early to help identify which concepts are most compelling, relevant, and credible. This allows teams to refine ideas, prioritize the strongest opportunities, and reduce the risk of going to market with an underperforming offering.
Product Testing
With product testing, consumers try a product to evaluate how well it performs before a full-scale launch. The product could be tried in a central location or via in-home usage. Product testing helps brands understand how the product delivers against expectations, identify strengths and weaknesses in the user experience, and refine the offering before it reaches the market.
Package Testing
A brand only has a few seconds to make an impression on consumers at shelf or online. Package testing evaluates how effectively packaging captures attention, communicates key brand and product benefits, and drives purchase consideration at the point of sale. It helps brands understand how packaging performs versus competitive alternatives, identify strengths and weaknesses in design and messaging, and optimize execution to improve shelf impact and in-market performance.
Advertising Testing
Advertising testing evaluates how effectively creative executions communicate the intended message, capture attention, and motivate the desired consumer response. It helps brands identify the strengths and weaknesses of an ad, compare alternative executions, and optimize creative to improve in-market performance and reduce the risk of underperforming advertising investment.
Name Testing
A name test is basically a concept test, but with a focus on the name. In many cases, a company may have a long list of possible name options. Qualitative research can be used to narrow down the list. Quantitative research can then be used to compare the remaining options and select the name most likely to drive clarity, differentiation, and appeal in market.
Claims Testing
A brand usually has limited time to interact with a potential consumer; therefore, it is important to present the most important claims. Claims testing evaluates how effectively potential claims communicate a meaningful benefit, resonate with the target audience, and support purchase consideration. It helps organizations compare alternative claims, identify which messages are most credible and motivating, and optimize language to strengthen communication.
Shopper Insights
Shopper insights research explores how consumers navigate the path to purchase, make decisions in-store or online, and respond to retail environments, merchandising, and brand presence. It helps organizations understand shopping habits, decision drivers, and barriers to purchase so they can optimize placement, messaging, and the overall shopper experience to improve conversion and growth.
Please contact us at info@persuadables.com or 913-385-1700 to discuss which research methods best fit your needs.
