Market Research

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Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies…

Brand Profiling Studies

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There is almost always something special about a brand.  The trick is understanding the consumer’s perspective on what makes your brand special or unique.  These perceptions help define the position a brand holds in their mind.  These perceptions can be changed slowly, with a clear strategy, good marketing and strong insights about where a brand…

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