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Market Research

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Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies…

Advertising Pre-Testing and Creative Testing

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Pre-testing your advertising/creative allows companies to measure effectiveness, ad recall, and ad comprehension. Knowing the strengths & weaknesses of your creative execution before a large scale launch can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!) Advertising pre-testing is a form of concept testing.  It is…

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