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Pre/Post-Awareness Case Study

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Measuring Awareness, Trial & Usage   CHALLENGES A company with multiple regional brands was looking to measure awareness, trial, usage, and campaign effectiveness among heavy users within the category. Uncover changes in “top of mind” (TOM) and aided recall, ad recall, changes in purchase behavior, and future purchase intent Determine if re-positioning efforts were getting…

Baby Boomers Show Interest in Self Driving Cars

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One might wonder why the race is on to develop self driving cars. America has over 250 million cars on the road already. Clearly, there are many markets for self driving cars. One example are those over fifty, many of whom are known as Baby Boomers. It is thought that many in this group will…

Are You Prepared for Disaster?

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Preparing for a disaster is probably fairly low on most peoples’ list. It’s not much fun to do or think about for many of us. Still, there are quite a few people who consider themselves ready for anything, from a natural disaster to a man-made one. A recent study conducted by Persuadable Research has shown…

The Barriers to the Adoption of Electric Cars

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Plenty of people are interested in reducing their impact on the environment. Many of us are recycling, turning off faucets and lights, biking instead of driving and even buying energy efficient appliances. But what about cars? According to a recent survey conducted by Persuadable Research, 62% of respondents have heard of electric car makers. However,…

Will Robots Take Over the World?

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We’ve all seen the movies where robots take over the Earth and humans come together in rag tag factions to fight off the new cold steel heartless overlords. But, do people really fear robots? The answer is yes, some do, according to a January 2012 Persuadable Research Robot Survey. It appears that 10% are frightened…

Are Cruise Ships Really Headed for Troubled Waters?

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The popularity of cruise ships has been rising for many years. Increased activities, destinations and shipboard facilities have driven this growth. In fact, the number of people who took a cruise in 2012 was around 20 million, and nearly 20% of Americans have taken a cruise. However, cruise interest may be declining due to recent…

Nearly Half of Respondents Say They Will Take a Staycation in 2013

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Staycations are the answer for those unable to go on vacations far from their home due to finances or work obligations. A staycation is a mini getaway that does not require long distance travel. Examples of staycations might be going to a local amusement park or zoo. In a recent Persuadable Research Travel Survey, we…

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