Sara joined the team in 2022 and works closely with clients and the project team on survey development. She graduated from the University of West Georgia in 2003 with a BBA in Finance. Prior to working in market research, Sara had a banking career in internal audit and compliance, as well as managing a branch. Having also taught Pre-K for many years, Sara is not easily frightened and loves a challenge.
As a research project manager, Sara works closely with our clients and the project team on survey development. She completed the Questionnaire Construction Framework and Practical Marketing Research courses at the Burke Institute, strengthening her expertise in building effective studies. She both leads and supports our project teams in programming, analysis, and finalizing presentations. Sara is also a certified moderator through the Burke Institute and manages our qualitative work, conducting in‑depth interviews, in‑home usage tests, online focus groups, and AI‑driven studies. In addition to research, Sara oversees our marketing efforts by creating LinkedIn content to promote our capabilities and sharing actionable insights from our internal studies.
Sara lives in Georgia with her husband and four children. She spends most weekends on a bleacher, cheering for her favorite athletes and volunteering through the booster clubs. When practice is canceled, she enjoys long walks around a TJ Maxx, trail running, going to the beach, and hiking in the mountains.
