September 2017 - Persuadable Research Corporation

Breaking Out of the “Bermuda Triangle”

A Qualitative Conversation with HCPs about in-office marketing of OTCs CHALLENGES A new company with a line of health products needed to determine the most efficient way to inform Healthcare professionals (HCPs) about their products. Do we need the reps to talk to the HCPs? Or do we mail information kits to the HCPs? Where

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