June 2018 - Persuadable Research Corporation

AAU Informs Portfolio Architecture and Innovation Opportunities to Drive Growth

[vc_row][vc_column][vc_column_text]Background In 2015, Carma Laboratories was seeking to accelerate growth for the Carmex lip care brand and had key questions related to: Which consumers should they target? And, what products would attract them? Rather than guessing, they pursued answers. That summer, Carma Laboratories commissioned an Attitudes, Awareness & Usage study with Persuadable Research. The results

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