Services

Our Approach

Our Persuadables® team uses cutting-edge methodologies to identify your most important targets and to evaluate your marketing messages. Pick the depth that fits the question — fast, custom insights, full quantitative studies, advanced analytics, or qualitative deep dives.

Rocket Powered Insights

When speed counts. Quick turn, custom surveys delivering clear, actionable insights in days, not weeks, using either a U.S. Census–representative sample or a custom-defined target audience.

Not every business question requires a large, sweeping research study. Rocket Powered Insights offer brand marketers an affordable marketing research option focused on answering a critical question and making informed decisions in days, not weeks. This isn’t do-it-yourself. This isn’t an omnibus. This is a custom, dedicated research study utilizing Persuadable Research expertise to ensure best practices are applied (e.g., sample quotas, survey design, etc.) and you are getting valid results.

We offer two options:

  • Rocket Powered Insights: Nationally representative sample of 1,000 adults age 18+ with no qualifiers or terminates. 5-minute custom survey with results in 6-9 days.
  • Focused Rocket Powered Insights: Sample of 300 adults age 18+ screened for a specific target with incidence of 25% or higher. 8-minute custom survey with results in 9-13 days.

Need even shorter or faster? We may have options available—let’s talk!

Quantitative Research

When you need clear, data-driven insights. Quantitative research gathers measurable data. It reveals habits, patterns, opinions, and behaviors that enable leaders and organizations to make confident, informed decisions with speed and precision.

Our team has years of expertise across a wide range of industries and product categories. We take a collaborative, hands-on approach to deliver tailored research solutions for every budget—helping you identify the most effective methods to gain the clarity and confidence needed for data-driven decisions.

From survey design to data analysis, we apply proven methodologies to ask the right questions, target the right audiences, and uncover the insights that matter most. What truly sets us apart is our responsiveness and dedication to exceptional service—we handle the details and complexities that DIY tools can’t match.

For more information about many of the survey types we offer, click here.

Advanced Analytics

When you need to go further than a traditional study, Persuadable Research uses advanced analytics to reveal insights that lead to smarter, more strategic decisions.

Advanced analytical methods uncover richer, more actionable insights. Some of our most insightful are:

  • Perceptual Mapping visually illustrates which attributes consumers associate with each brand in your competitive landscape, giving you a clear picture of where your brand stands and where opportunities exist.
  • Maximizing Differences identifies what is truly important to consumers by forcing trade-offs that reveal genuine priorities — not just what people say matters, but what actually drives their decisions.
  • TURF Analysis determines which combination of services, benefits, flavors, product features, etc. will allow you to appeal to the greatest number of consumers.
  • Segmentation divides a broad market into smaller, meaningful groups of consumers who share similar characteristics — such as needs, attitudes, behaviors, motivations, or values. Your brand can then prioritize and tailor products, messaging, etc. to the segments with the greatest potential.

Whether it’s these techniques or others, Persuadable Research has the expertise to match the right approach to your business question — helping you move from data to confident, strategic action.

Qualitative Research

When you need to understand the voices behind the numbers. Qualitative research explores people's attitudes, motivations, and experiences to reveal the "why" behind their behavior.

Persuadable Research offers a range of qualitative methods designed to get closer to the consumer and uncover the deeper motivations behind their choices. From in-depth interviews to moderated focus groups, we help you gain a rich, nuanced understanding of how consumers think and feel. This allows you to explore reactions, test ideas, and hear the language consumers actually use. And with In-Home Usage Tests (IHUTs), we capture real-world feedback by placing products directly in consumers’ hands, revealing how they experience and interact with your product in their everyday lives.

Whether you need to explore a new concept, understand a shifting market, or hear directly from your target audience, Persuadable Research brings the expertise and hands-on partnership to design the right qualitative approach for your goals.

Marketing Advantage Through Actionable Insights