A Perceptual map is a visual technique that attempts to display the perceptions of consumers on different brands, relative to their competition. It is an efficient way of representing different brands within a category on a multidimensional map. At a glance, one is able to assess the position occupied by a respective brand as compared to other brands, as well as the IDEAL brand.
A Perceptual Map helps a client’s brand understand where they are in the competitive landscape, relative to their competitors. It shows the “white space” (an area where competition is low or non-existent) where they are credible to go.
A Perceptual Map can:
If “a picture is worth a thousand words,” call Persuadable Research to incorporate the right visual into your next research study. We’d love to help you write the next chapter of your marketing story.