Methodologies - Persuadable Research Corporation

BBFGs are unique in their ability to gather deeper qualitative responses from participants.

Because this is a thread-based discussion, participants see a question, answer it, and only then are they able to see answers from other participants. This often leads to engaging conversations among participants as they share their experiences, opinions and reactions.

The moderator has full control of the discussion. This enables the moderator to prevent any one participant from dominating the discussion.

Because BBFGs take place over 2-3 days, we have a level of flexibility in our discussion to revise the stimulus presented, or change the direction of the conversation, based on what the participants are telling us.

Participants are able to work their responses into their day, according to their schedule. This is particularly critical when talking with professionals and millennials.

Because of the anonymity inherent to this approach, BBFGs are ideal tools for discussions of sensitive topics. This encourages participants to tell us things which they might not share in a face-to-face discussion.

For observers, this approach allows you to participate from anywhere in the world, including the comfort of your own home, eliminating costly travel expenses (and treatment for addiction to M&Ms).

Weakness & limitations

We can’t replace the experience of observing the visceral, real-time, emotional reaction of a participant to stimulus.

While we make every effort to protect your content through confidentiality agreements with the participants, we encourage you to never put anything into a BBFG that would damage your strategy, if made public. Ultimately, this is the internet and a simple screen shot is just a click away.