President & CEO
After graduating from Western Carolina University with a BA in English Literature (1998), Charles began his post-college career at Persuadable Research Corporation, working in business development. In 2004, Charles was promoted to VP of Sales and led the company’s evolution into a full-service marketing research company, tripling the business in five years.
In 2012, Charles prepared a business plan and struck a deal to buy Persuadable Research. On January 1st, 2013, he took the reins as President & CEO of the company.
During his 20+ years in marketing research, Charles has worked with hundreds of brands, brand champions, and advertising agencies. He has led the company through multiple evolutions: from telephone research to online surveys, online focus groups, in-home usage testing, in-depth interviews, and most recently, introducing hybrid studies powered with machine learning (AI).
Charles’ leadership role within the company focuses on nurturing a culture of quality, trust, and support within the team. He continues to serve as the business development lead, working to build and maintain the relationships which keep the company thriving and the friendships which make the work fun.
CHPA Marketing Conference Committee (2018-Present)
Co-Presenter CHPA RSQ Conference (September 2022)
Burke Institute Certificate Qualitative Research (June 2022)
SSI/PADI Scuba Certified
Speaker CHPA President’s Forum (March 2019)
Crim 10 Mile (2010-19)
CHPA Business Development Committee (2010-16)
Guest Lecturer Marquette University (2009, 2018)
2014 AHRMA Sound of Singles 2 National Road Racing Champion
Tough Mudder Michigan 2013
Martian Marathon 2011
Olathe 1/2 Marathon 2x