Research Project Manager
Sara joined the Persuadable Research team in 2022. She graduated from the University of West Georgia in 2003 with a BBA in Finance. Prior to working in market research, Sara had a banking career in internal audit and compliance, as well as managing a branch. Having also taught Pre-K for many years, Sara is not easily frightened and loves a challenge.
As a research project manager, Sara works closely with our clients and the project team on survey development. She completed Questionnaire Construction Framework and Practical Marketing Research at the Burke Institute. She both leads and supports our project teams in programming, analysis, and finalizing presentations. Sara also has experience supporting our qualitative work by being involved in in-depth interviews, in-home usage tests, online focus groups, and AI studies.
In addition to research, Sara leads our marketing efforts by creating content on LinkedIn to promote our capabilities and webinars and sharing actionable insights from our internal studies.
Sara lives in Georgia with her husband and four children. She spends most weekends on a bleacher, cheering for her favorite athletes and volunteering through the booster clubs. When practice is canceled, she enjoys long walks around a TJ Maxx, trail running, going to the beach, and hiking in the mountains.