Rocket Powered Insights

Not every business question requires a large, sweeping research study.  Rocket Powered Insights offer brand marketers a fast, affordable marketing research option focused on answering a critical question in days, not weeks.  This solution is ideal for marketers and entrepreneurs who need data quickly to make informed decisions now.  This isn’t do-it-yourself.  This isn’t an omnibus.  This is a custom, dedicated research study. In order to deliver this research fast, affordably, and at our standard of quality…the study has to be simple.

• Nationally representative sample of 1,000 adults age 18+ with no qualifiers or terminates
• 5-minute custom survey of 13 questions or less, depending on question type
  • • 5 pre-defined demographic questions (age, gender, race, state, income)
    • Up to 8 custom questions 
    • Minimal programming logic (skip patterns, piping responses) 
• No coding of verbatims. Verbatims can be coded for an additional cost.

Use Rocket Powered Insights to answer questions like these . . .

• Which package do people prefer?
• What percentage of consumers shop in this category?
• What’s the demographic profile of people who like my concept? What’s their purchase intent?
• Have consumers noticed my competitor’s innovation? How many have bought it?

Does not include coding of verbatims. Verbatims can be coded for an additional cost.

This is our most affordable option. Call 913.385.1700 Ext 302 for a quote!

Possible Applications

• Informal package / concept / claims test
• Incidence tests
• Consumer perception across categories with common use across consumer populations

Report Examples

• Self-Care