As Chairman Emeritus, Charles continues to steward the long-term client relationships and culture that have defined Persuadable Research over the past two decades, while day-to-day leadership now sits with Erika as President & COO.
After graduating from Western Carolina University, Charles began his post-college career at Persuadable Research Corporation. In 2013, Charles struck a deal to buy the company, taking the reins as President & CEO. During his 20+ years in marketing research, Charles has worked with hundreds of brands, brand champions, and advertising agencies. He has led the company through multiple evolutions: from telephone research to online surveys, online qualitative, in-home usage testing, in-depth interviews, and most recently, introducing hybrid studies powered with machine learning (AI). Charles is also a Burke-trained qualitative moderator.
Charles’ leadership role within the company focuses on nurturing a culture of quality, trust, and support within the team. He continues to serve as the business development lead, working to build and maintain the relationships which keep the company thriving and the friendships which make the work fun.
Outside of Persuadable Research, Charles is the driving force behind Rocket Turtle Racing — a passion for motorcycle racing that brings the same focus, discipline, and team-first mindset to the track.
