Data is important. Data, compiled over time, is critical. It’s one thing to know where your brand is at a specific moment in time, but having multiple data points over a period of months or years, helps illustrate the direction your brand is going, relative to your competitors. Tracking studies gauge how familiar consumers are with a brand, company, product or service; and how that awareness changes over time.
Tracking studies can answer some of these questions:
Here are some common Brand, Category & Advertising Tracking measures:
Tracking studies can be critical to demonstrating ROI to stakeholders. (i.e. You get to keep your job, you get more money to do your job…)
If a tracking study is just what your brand needs right now, Persuadable Research specializes in the execution and analysis of brand and category tracking studies. One of our Solutions Experts would love to talk with you about it. Call us at 913.385.1700, or fill out the contact form on this page. We’ll reach out right away!