Category Archives: Survey Types

Brand Profiling Studies

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There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.

Brand and Category Tracking Studies

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Brand Tracking Case Study Learn how a client of ours used a tracking study to evaluate and increase brand awareness. Read the Case Study Data is important. Data, compiled over time, is critical. It’s one thing to know where your brand is at a specific moment in time, but having multiple data points over a…

Market Research

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Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies…

Segmentation Studies and Cluster Analyses

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Market Segmentation Study “Birds of a feather flock together.”  Human beings do the same thing.  Market segmentation involves dividing a broad target market into relevant subgroups that have, or are perceived to have, common needs or interests.  Market segmentation helps an organization to identify and define their optimum target consumer. By understanding the “psychographics” of category consumers,…

Logo Research

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A logo can evoke emotions from a consumer; it is a symbol of an entire brand.  When creating an image for your company, a well-crafted logo can help build brand image, corporate identity, brand awareness and ultimately, help your company to succeed in the marketplace. Whether it’s a restaurant, an energy drink, a pair of…

Advertising Pre-Testing and Creative Testing

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Pre-testing your advertising/creative allows companies to measure effectiveness, ad recall, and ad comprehension. Knowing the strengths & weaknesses of your creative execution before a large scale launch can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!) Advertising pre-testing is a form of concept testing.  It is…

Concept Testing

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It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace.  Marketing research can be a critical tool in new product development.  Concept testing is a fundamental part of this process. Concept testing can use qualitative research at the front end, as part of the exploratory process, while developing…

Attitude, Awareness and Usage Studies (AA&U)

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AA&Us are comprehensive studies seeking insights into a particular business category, either products or services.  By studying the attitudes, awareness & usage of brands within a competitive set, client brands are able to see where they stand in relation to their competitors and make strategic decisions to improve their position. Typically, we begin the AA&U…

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Persuadable Research was founded in 1995 with a mission to identify each brand's "Persuadables". These are the customers who are most likely to purchase products or services. Finding Persuadables helps companies save money by their focusing marketing efforts with laser-like precision. Do you know who YOUR Persuadables are?

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