Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Perceptual maps are visual tools that show how consumers perceive brands relative to one another on key dimensions that matter to consumers. They help you understand: In this example,…
Read more →Utilizing Purchase Funnels to Understand the Customer Journey A purchase funnel defines the broad stages of a customer journey. Each stage of the funnel highlights a different moment…
Read more →Helping an Industry Association Maximize Their Learnings and Research ROI Objective An industry association had been conducting research with their members for many years to track key performance…
Read more →Visualizing Importance and Performance to Create a Clear Picture and Story It is not enough to know how a brand performs — there is also a need to…
Read more →Tracking Research Tracking research continues to be an important tool in a marketing researcher’s toolbox. It can provide valuable insights into market trends and shifts to help set…
Read more →Launching on Amazon? How market research helps you launch smarter. So, you’ve got a great product idea and you’re ready to launch on Amazon. Awesome! But before you…
Read more →My Consumers Claim Everything is Important… Now what? By Susan Frede March 18, 2024 Often when researchers ask consumers to rate the importance of specific product benefits, they…
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