3 Doors
August 2, 2015 Comments Closed

Playing The Name Game

Names & Labels That Resonate

 

Challenges

The challenges for this pre/probiotic supplement client include understanding the awareness and usage of their category, identifying the packaging label that resonates most, and determining the best name for their product.

 

Insights

checkboxesDistinct opportunity to raise awareness of client’s brand.

checkboxesNo clear winner was identified. Research identified two packaging labels that were most appealing to the consumer. A hybrid of the top two packaging labels was recommended to the client.

checkboxesOf the three product names tested, the research clearly identified the name that best fit with the product.

 

Impact

Research clearly revealed consumers’ preferences regarding a product name, as well as the way product information is communicated. The client redesigned the packaging label and chose a product name based on the research.

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