|August 2, 2015||Comments Closed|
While the TV ads were motivating, a deeper dive into the diagnostics revealed that some of the ads were polarizing. Nearly 25% of the respondents indicated that some of the ads were irritating!
In the open ended responses, respondents mentioned that an ad was annoying, which may have resulted in strong negative purchase intent.
Upper management had favored an ad that the survey respondents didn’t care for. The research helped the client identify the winning ad. Additionally, several open ended answers helped to distinguish elements that may have negatively impacted the brand’s image.