Practical research learnings from our work with brand and agency clients across CPG, health and beauty, OTC, and more.
Helping an Industry Association Maximize Their Learnings and Research ROI Objective An industry association had been conducting research with their members for many years to track key performance…
Read more →Guiding Reese Consumer HealthThrough a Pinworm Packaging Redesign Objectives Reese Consumer Health set out to update the packaging for its pinworm treatment product. To support this redesign, they…
Read more →Background In 2023, a private equity company approached us to help them with a due diligence study for a small, premium haircare brand they planned to purchase. The…
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