Self Care Series Phase 1 - Persuadable Research Corporation

 

 

Background

In January of 2024, we set out to explore various aspects of self-care.  Our goal was to have a baseline understanding of how American’s interpret the idea of self-care and provide actionable insights to our clients in the self-care industry.  We knew we had to start by exploring attitudes, awareness, and activities related to the different areas of self-care.  We used the results of this study to better define our next three studies.

Insights

• When asked what “self-care” means, only 9% directly reference the way we view it in the industry: the ability to take care of personal or medical needs without outside help.
  • Most described “taking care of yourself,” “physical needs,” or, “mental health”.
• The top activities people mentioned to support their self-care are rest, exercise, and personal care.

• We used our “maximizing differences” technique to identify what is most important to respondents.
  • We learned that the most mentioned activities weren’t necessarily the most important.
• We were able to identify gender and age differences in various activities supporting each aspect of self-care.
• This survey tested a new technique to send the same survey to various audiences. In this case a group of our clients, a separate group of friends and family, and a third panel of gen pop respondents all took our survey.
  • This capability allows us to balance sample across multiple concepts or offer more flexibility for clients who need to segment their survey respondents.

 

We would love to share these insights and many more with you!  Contact Charles Miller at cmiller@persuadables.com for a copy of the entire report.