How Important are Gadgets to New Car Sales?

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With all of the recent car commercials focusing on bells and whistles such as parking assist, radars and touch screens, we at Persuadable Research decided to conduct a study on car buying. What we found was that car buying is still ruled by very practical considerations, even with the advent of new high tech gadgets….

Multitasking Behind the Wheel: a Scary Reality

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Ten and Two. That’s where your hands should be on the steering wheel at all times. However, many drivers do not follow these rules. Long boring commutes, or rushing from place to place, presses many of us into eating, grooming or engaging in behaviors that we know could be risky. A recent Persuadable Research Survey…

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