Research isn’t that important… until it “saves your bacon!” Advertising Pre-Testing: A form of concept testing which: • Identifies strengths of weaknesses of an advertisement • Measures the overall appeal and appeal to different target groups • Scores against a battery of attributes: uniqueness, relevance, eye-catching, etc. • Identifies memorable phrases and moments • Analyzes the
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admin / March 1, 2017
The Right Market Research for You
Rubber mallet or nail gun? Grabbing the right tool for the job. Market research is valuable tool to have in your marketing toolbox. The truth is, many of us probably have tools in our toolbox that we’re not quite sure how to use. Often, the hardest part of putting market research to work for your
admin / March 1, 2017
AA&U: Get to the Top of the Leaderboard
5 Insights Gained from an AA&U Study 1. Understand how many people are buying products in your category: who, why, which brands, and how often? 2. Understand what consumers like or dislike about the products available in your category. 3. Understand which brands are meeting expectations, or falling short, across a battery of measures. 4. Understand which product
admin / March 1, 2017
How Market Research Benefits Small Businesses
Market Research isn’t just for Big Corporations Your growing business needs market research just as much as any large corporation. Market research gives you insight into your customers, your competitors’ customers, strengths and weaknesses of other products in your category, and new opportunities for growth. Market research delivers the insights you need to make smart
admin / March 1, 2017
Package Testing — First Impressions are Lasting
Do you really know what consumers want? Consumers can be fickle. To better understand what makes them tick, you need to get inside their heads. If you had magical powers and could read minds, you’d know exactly what your prospective customers want, and your work as a brand owner would be done. But you don’t
admin / March 1, 2017
Concept Testing: You’re Thinking of Doing What?!?
Concept Testing Validates Your Ideas Two hundred and forty years ago, when the colonies broke away from England, it was a radical concept: one that created a nation that has since become the most famous brand — “America” — in the history of the world. What’s amazing is that the Founding Fathers didn’t have access
admin / March 1, 2017
Why Brand Owners Do Market Research
Brand owners do market research for 1 of 3 reasons: They want it: this is the brand owner who comes from a big company where research was expected and they feel “naked” without it. Someone told them they need it: this is the “Inventor” brand owner who has found “the next big thing” through their
admin / February 22, 2017
Research Investment Yields Award
Carmex, an 80 year-old All-American brand, used a Persuadable Research AA&U study as the impetus for creating a new lip care product, one that ended up generating new sales and winning Product of the Year for the venerable brand.
admin / January 25, 2017
Why do consumers make the decisions they do?
The Persuadable Research Book Giveaway makes its debut for 2017! We will choose 10 lucky marketers to receive a FREE copy of The Undoing Project by New York Times best-selling author Michael Lewis. In The Undoing Project, Lewis explores the workings of the human mind. He uses the friendship of Daniel Kahneman and Amos Tversky as
admin / January 6, 2017
Reviving a Brand’s Heritage
A hand & body lotion client wanted to lay out a long-term strategy to ascertain where and how to grow the brand. The brand had a strong heritage. Is that heritage still relevant? Can that heritage be leveraged further?
Persuadable Research studied the brand and its challenges, and developed a plan to map the market to determine the brand’s positioning in the competitive landscape.