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You Put It Where?!? Suppositories: Challenges and Barriers to Use Challenges How receptive are moms to suppositories as a form of medication, given the risk of overdosing and the side effects associated with it? Does it have more appeal among special cases, where children would not ingest the entire dosage? The challenge was to understand

To Rebrand or Not to Rebrand?   Challenges A large hospital in a top 5 market acquired a prominent specialized medical practice. They wanted to understand awareness and attitudes towards the medical practice within the regional market area. They also wanted to determine how the hospital system and medical practice might be impacted by the

Ah, There’s the Rub! A Lotion Brand’s Strengths & Weaknesses Challenges This family-owned brand needed a clearer understanding of attitudes, awareness, and usage of its brand, especially among its heavy users. They also needed a better understanding of the category, to identify their true competitors, in order to compare strengths and weaknesses. Insights Gained deeper

Challenges Four years after the collapse of the credit markets, a recovery had begun. The client, a financial services firm, wanted to test the waters for a new type of consumer financing product and sought to understand consumers’ perceptions of financial services companies and the professionals who refer consumers to this type of product. Are