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Background The only thing constant is change!  On an internal brainstorming call, we considered the need to modify our sampling process when we target category users. We had the method identified but we needed to make sure we understood all aspects of making this change before we started rolling it out in client studies.  We

  How Market Research Helps You Launch Smarter on Amazon So, you’ve got a great product idea and you’re ready to launch on Amazon. Awesome! But before you hit “publish” on that listing, take a step back—because success on Amazon takes more than just a good product.  That’s where custom research can help!  At its

Background In January of 2024, we set out to explore various aspects of self-care.  Our first study was to determine what self-care meant to respondents. In April 2024, we took a deeper dive into the area of mental self-care.  For August 2024, we planned to probe into attitudes and awareness of physical self-care.  We started

Background In January of 2024, we set out to explore various aspects of self-care.  Our first study was to find out what self-care meant to respondents.  Within that study, we learned that mental self-care was rated as the most important area of self-care.  This information was the jumping-off point for our second study, launched in

  Holistic Market Research Case Study Background In 2023, a private equity company approached us to help them with a due diligence study for a small, premium haircare brand they planned to purchase.  The goals of the study were to determine if the brand was appealing and believable to consumers—specifically looking for “green lights” to

    Background In January of 2024, we set out to explore various aspects of self-care.  Our goal was to have a baseline understanding of how American’s interpret the idea of self-care and provide actionable insights to our clients in the self-care industry.  We knew we had to start by exploring attitudes, awareness, and activities