Concept Testing Validates Your Ideas Two hundred and forty years ago, when the colonies broke away from England, it was a radical concept: one that created a nation that has since become the most famous brand — “America” — in the history of the world. What’s amazing is that the Founding Fathers didn’t have access
Market Research Archives - Page 2 of 2 - Persuadable Research Corporation
admin / March 1, 2017
Why Brand Owners Do Market Research
Brand owners do market research for 1 of 3 reasons: They want it: this is the brand owner who comes from a big company where research was expected and they feel “naked” without it. Someone told them they need it: this is the “Inventor” brand owner who has found “the next big thing” through their
admin / October 20, 2016
Exclusive Interview with Provisor Marketing, Part 1
Kate Jones and Julie McPeek are consumer and brand marketing specialists, having spent a collective 30+ years at Procter & Gamble, including five years guiding new business development, before leaving P&G to start their own firm: Provisor Marketing, LLC. In an exclusive interview, they share their insights on consumer research and brand marketing.
admin / October 19, 2016
Exclusive Interview with Provisor Marketing, Part 2
Kate Jones and Julie McPeek are consumer and brand marketing specialists, having spent a collective 30+ years at Procter & Gamble, including five years guiding new business development, before leaving P&G to start their own firm: Provisor Marketing, LLC. In part 2 of our exclusive interview, they discuss and challenges and rewards of conducting consumer research.
admin / September 21, 2016
Tools of the Trade for Consumer Research
Every craft has its tools of the trade. Chefs have knives. Carpenters have chisels. Surgeons have scalpels. Twitter posters have thumbs. The field of consumer research is no different. There is an array of tools marketers use to uncover consumer insights: everything from one-on-one, man-on-the-street interviews to massive Quant studies. No single approach is right
admin / July 21, 2016
Marketing Directors Are Like NASA Scientists
Plan, Prepare, Pay… Then Pray It might not seem so, but as a marketing director, you are like a NASA scientist. Both you and they plan years in advance and spend lots of money to launch new products – sometimes into the known, sometimes into the great unknown. NASA’s current Juno space probe is an
admin / April 20, 2016
The History of Market Research (Infographic)
Persuadable Research has stayed at the cusp of the latest innovations in market research. Check out our Services page to learn about all of the methods we use to help brands succeed in the marketplace.
admin / March 23, 2016
What is Market Research?
Market Research and its Primary Goal Market Research is the gathering, analyzing, and interpreting of information about the marketplace: your competitors, consumer preferences and behaviors, products/services, and tactics. The primary goal of market research is to provide insight to companies like yours, to solve marketing dilemmas. Whether it’s bringing a new product to market, or