J.J. Robertson was a top Los Angeles advertising Account Planning Director. Intensely curious, her research helped agencies win 13 major accounts and garner three Effies. She earned a reputation as the “Brain Sucker” and became a regular speaker at events. The industry loved her. She was flying high. Then she quit her job. To write a book. That’s when Persuadable Research got involved.
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admin / March 15, 2016
Enter to Win this Month’s Book Give-Away!
Are you curious about the future of technology and the global economy? Let us send you a FREE Copy of The Industries of the Future by Alec Ross! It’s that time of year again! The Persuadable’s Book Give-Away has made its rounds and is back once again for another go. We will choose 10 lucky folks
admin / March 10, 2016
New Product Development
New product development research is part of the process of taking an idea and turning it into a reality – a product or service which can be offered on the open market. This process allows a company to study a category, identify what consumers really want, evaluate opportunities for new products or services, and build