Name Pre-Test - Persuadable Research Corporation

Name Pre-test Saves the Day!

 

Our client pre-tested three product names for fit, purchase intent, appeal and relevance. It’s a good thing they did!

All three names chosen by the marketer failed to meet the established action standard. In fact, their preferred choice was least favored by a wide margin.

Our client decided to take a step back and rework the product’s name. Using vital feedback from test respondents, they chose a better name, one tied more closely to the product’s category.