Good Name Bad Name2
August 2, 2015 Comments Closed

Name Pre-Test

Name Pre-test Saves the Day!

 

Challenges

Our client pre-tested three product names for fit, purchase intent, appeal and relevance. It’s a good thing they did!

Insights

checkboxesAll three names chosen by the marketer failed to meet the established action standard. In fact, their preferred choice was least favored by a wide margin.

Impact

Our client decided to take a step back and rework the product’s name. Using vital feedback from test respondents, they chose a better name, one tied more closely to the product’s category.

Name Pre-Test Chart

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