Concept Testing Validates Your Ideas Two hundred and forty years ago, when the colonies broke away from England, it was a radical concept: one that created a nation that has since become the most famous brand — “America” — in the history of the world. What’s amazing is that the Founding Fathers didn’t have access…
New product development research is part of the process of taking an idea and turning it into a reality – a product or service which can be offered on the open market. This process allows a company to study a category, identify what consumers really want, evaluate opportunities for new products or services, and build…
It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace. Marketing research can be a critical tool in new product development. Concept testing is a fundamental part of this process. Concept testing can use qualitative research at the front end, as part of the exploratory process, while developing…