Market Research - Persuadable Research Corporation

Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target.

The goal of market research is to identify wants, needs or beliefs so that companies can market their products or services more effectively.

Types of Market Research

• Attitude, Awareness & Usage Studies (AA&U)
• Brand Profiling Studies
• Brand Awareness & Category Tracking
• Product Concept testing (Branded or Blind)
• Package Testing
• Name Testing
• Advertising Pre-Testing (or Creative Testing)
• Identify Category Need Gaps

Our Researchers put their expertise to work for you.  We use a proven approach to get the results you need to make important decisions.  Take a moment to review some of our case studies.  We’d love to help you with your next research project.